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Market Study is the crucial first step in analyzing the attractiveness of a market for an industry.


We at MANOJAVA believe that a thorough and efficient market study is one that gives a successful initial head-start to a company to navigate, compete and grow in a market; and this document serves as a very important manual for executive decisions throughout the life of the company in that market. Our market study covers the below holistic parameters:

  • Market Definition

  • Industry size, growth drivers, trends

  • Market Penetration

  • Market research using primary and secondary research tools and techniques

  • PEST analysis

  • Value Chain Analysis

  • Industry Revenue Volatility

  • Level of Consolidation

  • Products substitution

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